Lose It! – Weight Loss Program and Calorie Counter

by FitNow



Lose weight with Lose It! the best, most comprehensive weight loss program! We help you set a daily calorie budget, track your food and exercise, and stay motivated to make smarter choices and achieve your goal. We think it’s the best calorie counter app and weight loss program available.


Lose It! takes the proven principles of calorie tracking and peer support into the 21st century with cutting-edge tools to promote healthy, sustainable weight loss.


We seamlessly connect you to the tools & people that will help you achieve your weight loss goals.


Set your goals and we'll customize a weight loss plan that fits your life. Our best-in-class tools make it easy to stick with a plan that works for you.

Lose It! Weight loss that fits.(TM)


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:


-Body Fat*




-Exercise (Calories, Minutes)*


-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*

-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features

-Foods logged to your phone's Health data will automatically sync to Lose It!

-Comprehensive food and exercise database with over a millon entries

-Easy to use free calorie counter and food tracker to stay within your daily budget

-Barcode scanner makes tracking a snap!

-Recipe builder

-Share foods with friends

-Meal & Exercise Planning helps you stay on track!*

-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*

-Keep a diary or journal of your weight loss with Notes*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:

-Lose It! Bluetooth Scale

-Withings Body Scale*

-Fitbit Aria Body Scale*

-Nike+ Fuelband*

-Fitbit Tracker (One, Zip, Flex, & Classic)*

-Jawbone Up*

-Shine by Misfit*

-Nike+ Running App*






-Withings Blood Pressure Monitor*

-CarePass by Aetna


In-person meetings are so last century. Access your support network from you fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:

-Connect with Friends

-Control Privacy

-Join Public Groups

-Join Private or Hidden Groups*

-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Loose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together towards a common goal. Join a public challenge or create your own!

Challenge Type:

-Weight Loss


-Days Logged

-Fruits and Vegetables

-The Lose It! Challenge(TM)*

Join/Create Challenges:

-Join Public

-Join Private or Hidden*

-Create Public, Private, or Hidden*

*requires premium upgrade

Join LoseIt today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook (http://www.facebook.com/loseit) or follow us on Twitter: @loseit.


Lose It! – Weight Loss Program and Calorie Counter

Category: Health & Fitness

Released: Nov 21, 2008

Version: 5.4.1

Size: 21MB

Seller: FitNow, Inc.

Price: Free

Download on App Store

Customer Ratings

Current Version:
      (43 Ratings)
All Versions:
      (350916 Ratings)

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Price: Free


Price: Free